Facebook users who are being bullied or abused can now report the problem to friends, as well as site moderators.
The option to contact a "trusted friend" has been added to the website's safety centre.
Facebook said that the system was designed to help people solve online problems "face to face".
The changes were unveiled at the White House where President Obama and his wife Michelle are hosting an anti-bullying conference.
A statement on Facebook said: "Taking down harassing online comments won't necessarily help people solve the underlying problem in the offline world.
"Safety and child psychology experts tell us that online issues are frequently a reflection of what is happening offline.
"By encouraging people to seek help from friends, we hope that many of these situations can be resolved face to face."
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